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June 2013 Vol. 12 No. 4

Wanted: Storage professionals

All this talk about storage being a commodity might make storage professionals feel inferior. But if you look at storage pay, those gloom-and-doom prophecies just don't add up. A few months back, I wrote a column about how I thought storage was getting short shrift as so many conversations were hovering around data center technologies and practices. Storage often seems to be dismissed as one of those infrastructure things, like the network gear that knits everything together. My reaction at the time was "try doing that [server virtualization, big data analysis, ERP, CRM, you fill in the blank] without storage" (or networks, etc.). These infrastructure components were somehow being reduced to so-called commodities. Call 'em what you please -- commodities, things, gear, kit, caboodles -- but you're not going to get very far building any IT business initiative without them. And you're going to need a storage professional who knows how to keep them running efficiently. Of course, in the 21st century we expect our technology to be ...

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