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Vol. 7 No. 3 May 2008

Our View: NetApp plays name game

I applaud Network Appliance for officially changing its name to NetApp. Everybody called the company NetApp anyway, and that's 11 fewer keystrokes needed to type the name on first reference. But I wonder if the change will do NetApp any good. Despite statements from its executives, the company isn't suffering from a lack of name recognition. Almost all mainstream NAS purchasers have NetApp on their short lists, so the company is well known among storage buyers. If those same purchasers' companies fail to consider NetApp for other storage products, that's for reasons outside of its name. Maybe it's because enterprise shops don't yet take NetApp's FAS6000 seriously as a high-end SAN system, or because NetApp hasn't done a good job of integrating acquired technologies such as a clustered file system (Spinnaker), encryption (Decru) and replication software (Topio). Changing the name of the company fails to solve any of those problems. --Dave Raffo

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Features in this issue

  • Hard disk drives become more affordable

  • Legal toolkit for storage systems

    Storage managers may be reluctant to admit it, but they and the storage systems they manage are key players in most companies' compliance and legal readiness procedures. While ediscovery is the current buzzword, there's currently no all-encompassing ediscovery tool on the market. But you can assemble an effective toolkit with some of the point products that are available now.

  • Ask the Expert: NFS vs. CIFS

    What should you consider when choosing between Network File Sharing (NFS) or Common Internet File System (CIFS)?

Columns in this issue

  • Hot Spots: Just say 'Yes' to a new IT strategy

    by  Bob Laliberte

    Software will increasingly transcend the self-imposed technology barriers that have evolved in larger data center environments. The ability to create policy-based programs that not only automate processes, but empower others to help themselves, will dramatically improve efficiency.

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