Access "Vendors need to create products specifically for SMBs"
This article is part of the Vol. 5 No. 3 May 2006 issue of How to distance your data from disaster
No respect, I tell ya, no respect at all Vendors need to wake up to the fact that the small- to medium-sized market doesn't want enterprise leftovers. WHEN IT COMES to IT respect, the small- to medium-sized business (SMB) has been the low man on the totem pole. An SMB is like the nerdy kid who gets a wedgie from the big jock enterprise guy. But anyone who's repressed or ignored will eventually revolt. Remember Michael J. Fox's character in Back to the Future? He got the girl and the jock ended up as a cheesy used-car salesman remembering the glory days. The irony--at least in IT--is that vendors who control the technology and dollars today were once the people who got wedgies. They swore things would change someday and they'd put the jocks in their place. And they did. But somewhere on their road to success, they became the jocks. In the world of business IT, SMBs get the enterprise's hand-me-downs. The enterprise is the sexy place to sell because it buys leading-edge stuff for tons of money. Venture capitalists love the enterprise play--sell software for a ... Access >>>
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Storage Bin: All too often, storage vendors treat small- to medium-sized businesses as second-class citizens. SMBs have the same needs as enterprises, so rather than giving them hand-me-downs, vendors need to create products specifically for this group. Vendors just might find that those products have the features that enterprises want, too.
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