Premium Content

Access "HP reassures the faithful"

Published: 19 Oct 2012

Dogged for the last year or so by a shrinking storage market share, a widely held perception that the company had lost its storage focus, high-level executive defections and rumblings within the ranks, Hewlett-Packard (HP) Co. picked its annual user conference in Las Vegas last May to roll out a slew of new and enhanced products it hoped would silence critics and allay customer concerns. But even the big rollout went awry, with reports about the new HP offerings appearing in the computer and business press more than a week before the planned announcements. While the drama of the moment might have been lost, the sheer breadth of the rollouts was enough to salvage the firm's much-needed momentum. Lacking a single jaw-dropping product introduction as a centerpiece, HP instead opted for quantity, rolling out a half-dozen not-so-major products and services intended to nudge the firm into emerging markets and address users' immediate needs. "It's not the celebrity product; it's really the system solution that HP can bring," says Bob Schultz, senior vice president ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside


More Premium Content Accessible For Free