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Vol. 4 No. 10 December 2005

Storage market is a soap opera

How can you tell when a company has crossed the chasm from piddly little startup to legitimate contender? When you hear stories of its imminent demise. The storage market is a soap opera with tons of subplots and backstabbing. Bad news seems to travel so much faster than good, and big guys who feel threatened use this news, often with no regard for the truth whatsoever, against their would-be foes. This isn't a new phenomenon—it's been going on since the days when EMC was a dinky little memory company. I remember going to an IT shop in Rhode Island to try and sell my Prime-compatible memory (64MB for $80,000 if I recall properly) when the prospect said to me, "I understand that EMC is about to leave the memory business [Ed. note: It was all we had at the time] and that you can't make payroll." Huh? It turns out that his Prime sales rep filled his ears with this rubbish, and it was rubbish because EMC was a solid year from almost going out of business at that point, and a good two years from abandoning the memory business. I ...

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Features in this issue

  • Hot Technologies for 2006

    by  Alan Radding

    Storage's editors considered a wide range of technologies before settling on the five that we feel will be the hottest storage technologies for 2006. Among the many technologies available to storage shops, we see e-mail archiving, midrange arrays, virtual tape and disk-based backup, SAS/SATA drives and remote office support emerging as the technologies that will be most in demand next year.

  • Larger SANs drive storage growth

    Storage's exclusive Purchasing Intentions Survey polled 524 storage professionals. The survey suggests that storage managers are moving away from many small SANs to fewer, larger SANs that can power more services and connect to more places.

  • NAS consolidation options

    There are four main ways to consolidate NAS--upgrading to larger traditional NAS boxes, clustered file systems, parallel file systems and NAS aggregators. We help you determine the best consolidation option for your storage environment.

  • The future of virtual machine backup

  • Get ready for virtualization

    The benefits of virtualization are apparent, but getting there is another matter. Many products can deliver some form of virtualization, but behind the promises of storage utopia looms vendor lock-in. But even if the rewards are greater than the risks, you still need to assess which virtualization options are mature enough to deploy.

Columns in this issue

  • Storage trends for 2006: iSCSI and security

    by  Jon Oltsik

    Part one of Jon Oltsik's predictions for the top storage trends of 2006 are revealed. Keep an eye on smart storage networks, iSCSI and security.

  • Storage market is a soap opera

    Storage Bin: The storage market is a soap opera filled with subplots and backstabbing. But trying to win business by lying about your competitor's product or service is a loser's maneuver.

  • Get ready for real ILM

    ILM product initiatives today generally amount to little more than repackaging old products with new names, says Stephen Foskett. But you can still get ready for real ILM with tiered storage, consolidation and a service-oriented approach.

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