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Vol. 8 Num. 4 June 2009

Vendors must adapt to a new environment

Spiraling capacity growth, a deteriorating economy -- are there any vendors ready to step up and deliver the storage efficiency tools we need now? By Rich Castagna What does it take to light a fire under storage vendors? That might sound like some kind of nerdy joke, but there's no punch line here. The whole bigger, faster (and more expensive) thing is bred into storage vendors -- it's part of their DNA. But if storage managers want to survive in that world, they're the ones who will have to adapt. So what will make the vendors change? How about a recession coupled with unrelenting data growth? That's how evolution usually works. When profound changes in the environment occur, the existing life forms have to adapt to a new habitat or perish. But storage vendors are the mammoths of this ecosystem, lumbering along on their chosen paths and seeming to take little notice of the changes going on around them. Storage managers, though, are survivors. It's part of the job description. They might not have had to deal with such ...

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