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Peaks and valleys, expectations and disillusionment
This article is part of the Storage magazine issue of Vol. 9 Num. 9 January 2011
Gartner's Hype Cycles make for fun and interesting reading . . . and they just might be a good way to evaluate storage technologies. I'll come clean: I'm a Gartner Hype Cycle junkie. I'm almost giddy with excitement when I get my hands on one of those things. You've probably seen them -- they're those neat little graphs that place new and emerging technologies at some point on the road to mass acceptance (or rejection). Gartner defines the five stages in a technology's life cycle as the technology trigger, the peak of inflated expectations, the trough of disillusionment, the slope of enlightenment and the plateau of productivity. Given those stages, you can guess what the curve on the graph looks like. For me, the most interesting stages are the peak of inflated expectations and the trough of disillusionment. Basically, it's euphoria followed by depression. Who can't identify with that? Put in more practical terms, think of all your vendors' marketing and sales people gleefully balancing at the top of the graph at the peak of ...
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Features in this issue
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Columns in this issue
Gartner's Hype Cycles make for interesting reading. But they might also be a handy way to evaluate storage technologies.
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