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Losing my religion with data storage vendors
This article is part of the Storage magazine issue of August 2013 Vol. 12 No. 6
Some data storage vendors seem out of touch with the reality of what's actually going on in our data center environments and what kinds of products IT truly needs. I am convinced that R.E.M.'s song "Losing My Religion" is an earworm -- one of those tunes that, once you hear it, you can't get it out of your head. I found myself humming it recently as I listened to a data storage vendor executive deliver a pitch to a room of resellers. The tune is now stuck on repeat in my mental MP3 player. The event was a channel partner conference hosted by an outstanding distributor. I spoke there early on, but the next day featured a manager with channel sales responsibilities from a vendor sponsor. He seemed to be churning a lot of vernacular in his attempts to (1) suggest that he had spilled a lot of blood in the same mud as the attendees, and (2) do what he could to energize a room of resellers regarding the struggling company's product list. He told stories of how vulnerable competitors were to his company's "full technology stack," which...
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Some data storage vendors seem out of touch with the reality of what's going on in data center environments and what kinds of products IT truly needs.
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