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August 2013 Vol. 12 No. 6

Losing my religion with data storage vendors

Some data storage vendors seem out of touch with the reality of what's actually going on in our data center environments and what kinds of products IT truly needs. I am convinced that R.E.M.'s song "Losing My Religion" is an earworm -- one of those tunes that, once you hear it, you can't get it out of your head. I found myself humming it recently as I listened to a data storage vendor executive deliver a pitch to a room of resellers. The tune is now stuck on repeat in my mental MP3 player. The event was a channel partner conference hosted by an outstanding distributor. I spoke there early on, but the next day featured a manager with channel sales responsibilities from a vendor sponsor. He seemed to be churning a lot of vernacular in his attempts to (1) suggest that he had spilled a lot of blood in the same mud as the attendees, and (2) do what he could to energize a room of resellers regarding the struggling company's product list. He told stories of how vulnerable competitors were to his company's "full technology stack," which...

Features in this issue

Columns in this issue

  • Myths surrounding big data technology

    by  Mike Matchett

    Big data technology is a big deal for storage shops, and a clear understanding of what it means is required to configure storage for big data apps.

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