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Losing my religion with data storage vendors
This article is part of the Storage magazine issue of August 2013 Vol. 12 No. 6
Some data storage vendors seem out of touch with the reality of what's actually going on in our data center environments and what kinds of products IT truly needs. I am convinced that R.E.M.'s song "Losing My Religion" is an earworm -- one of those tunes that, once you hear it, you can't get it out of your head. I found myself humming it recently as I listened to a data storage vendor executive deliver a pitch to a room of resellers. The tune is now stuck on repeat in my mental MP3 player. The event was a channel partner conference hosted by an outstanding distributor. I spoke there early on, but the next day featured a manager with channel sales responsibilities from a vendor sponsor. He seemed to be churning a lot of vernacular in his attempts to (1) suggest that he had spilled a lot of blood in the same mud as the attendees, and (2) do what he could to energize a room of resellers regarding the struggling company's product list. He told stories of how vulnerable competitors were to his company's "full technology stack," which...
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Columns in this issue
We need a new rating system to sort out what's going on in the data storage market. Editorial Director Rich Castagna offers his system to readers.
Some data storage vendors seem out of touch with the reality of what's going on in data center environments and what kinds of products IT truly needs.
As the online file-sharing and collaboration market grows, so does the opportunity for users and hackers to damage the data and reputation of firms.
Big data technology is a big deal for storage shops, and a clear understanding of what it means is required to configure storage for big data apps.