Premium Content

Access "Green spin cycle"

Published: 22 Oct 2012

Everyone has a green angle these days, and if they don't, they can borrow someone else's. Consider Phil Nail, a green-minded entrepreneur who had the forethought to open a 100% solar-powered Web hosting company in southern California 12 years ago. Nail's company, Affordable Internet Services Online (AISO), has a trademark slogan: "Web Hosting As Nature Intended." That gives its green-minded customers--the Organic Trade Association, Discovery Communications and Live Earth--a boost to their own green stories. In turn, AISO.Net is a coveted customer for IT vendors creating their own green appeal. Nail is a showcase customer for his chosen vendors: IBM, NetApp, NextPhase Wireless and VMware. Nail's glad to do it, but he's busy these days with what he says is the industry's first "green roof" on a public data center. That's three to four inches of dirt that can reduce cooling by 50%, predicts Nail, and so far that story is all his own. --Ellen O'Brien Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

  • Columns
    • Hot Spots: Don't let SaaS costs sneak up on you by Lauren Whitehouse

      There are plenty of good reasons to opt for backup storage as a service, but there are also plenty of questions you should ask before green lighting any move to online backup.

    • Storage Bin 2.0 The color of money

      If your actions will help meet the company's overall green objectives of making more money faster, you'll probably find your status growing along with your budget.

    • End in sight for Fibre Channel?

      End in sight for Fibre Channel?

    • Best Practices: Why you can't go it alone by Ashish Nadkarni

      Most IT departments are split into islands of expertise, like storage, servers and networks. But the time is coming when those disparate groups will have to learn to work together. Network consolidation is just one of the technologies forcing storage pros to build stronger interdisciplinary IT teams.

More Premium Content Accessible For Free