Premium Content

Access "“Big data” conspiracy theories abound"

Rich Castagna, Editorial Director Published: 13 Oct 2012
Finding a home for Flash

This article is part of the March 2012 issue of Finding a home for Flash

Could the latest and greatest buzzword in the storage biz be killing off some of the most useful storage technologies around? I’ve gone off about this “big data” thing on more than one occasion, about how it’s mostly marketing hype that vendors hope to turn into sales. But the whole deal is starting to give me the creeps, and it’s not just because the phrase “big data” is being burned into our collective cerebrum with astonishing efficiency. I’m still struggling with the idea that there’s a solution appropriate for processing big files like high-def digital movies and lots of small files like tweets. Given the number of vendors already piled onto the big data bandwagon, it seems like there are dozens of these so-called solutions floating around. So I have trouble getting over that big data hump because any term that refers to completely opposite things simultaneously is questionable in my book. I’m not just on a semantical jag here. The big data specter goes deeper than that. If you can look past its dual personality, a pretty clever play for corporate egos ... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Already a member? Login to access this content.

What's Inside

Features
    • Enterprise flash: Three implementation options for virtualisation by Manek Dubash

      Enterprise flash now comes in a variety of form factors aimed at speeding I/O beyond what’s possible with spinning disk in server and desktop virtualisation scenarios.

    • Determining the real cost of storage by Jeff Boles, Contributor

      Vendors tout dollars per gigabyte per I/O, but figuring out what a data storage system will really cost your company is a much more complicated process.

    • “Big data” conspiracy theories abound by Rich Castagna, Editorial Director

      Could the latest and greatest buzzword in the storage biz be killing off some of the most useful storage technologies around?

    • Storage networking alternatives by Dennis Martin

      All the old standards -- FC, iSCSI and NAS -- are still going strong, but FCoE and virtualized I/O are waiting in the wings to help remake our storage networks.

    • Status report: Solid-state storage by Phil Goodwin, Contributor

      Solid-state storage has carved out a niche in the storage ecosystem, establishing itself as a viable alternative for high-performance applications.

    • Occupy Storage! by Jon William Toigo

      Data storage technologies keep getting better, but storage vendors may just be up to their old tricks.

    • Cloud backup is ready for the enterprise by Jacob Gsoedl, Contributor

      Cloud backup services have seen increased adoption by SMBs, but with a choice of methods and tighter controls, cloud backup is now also a viable enterprise alternative.

More Premium Content Accessible For Free

  • Go for green
    EUR_May_2013_252.png
    E-Zine

    Due to rising electricity costs and green legislation, green IT is no longer just a boardroom discussion but a reality for many European businesses. ...

  • Flying easyJet in the cloud
    EUR_April_2012_275.png
    E-Zine

    It’s been a few months since the European Commission announced its new strategy for unleashing the potential of cloud computing in Europe. So how are...

  • The security risk sweeping Europe
    EUR_March_2013_pp16_252.png
    E-Zine

    Never have we been so open about the information we share online, without so little concern for our privacy. Social media can be a threat to a ...

Back to top