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March 2012

“Big data” conspiracy theories abound

Could the latest and greatest buzzword in the storage biz be killing off some of the most useful storage technologies around? I’ve gone off about this “big data” thing on more than one occasion, about how it’s mostly marketing hype that vendors hope to turn into sales. But the whole deal is starting to give me the creeps, and it’s not just because the phrase “big data” is being burned into our collective cerebrum with astonishing efficiency. I’m still struggling with the idea that there’s a solution appropriate for processing big files like high-def digital movies and lots of small files like tweets. Given the number of vendors already piled onto the big data bandwagon, it seems like there are dozens of these so-called solutions floating around. So I have trouble getting over that big data hump because any term that refers to completely opposite things simultaneously is questionable in my book. I’m not just on a semantical jag here. The big data specter goes deeper than that. If you can look past its dual personality, a pretty ...

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