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DataGravity afloat with $50 million funding round

DataGravity picked up $50 million in funding today, two months after coming out of stealth with systems built for storage admins and data scientists.

The vendor – founded by EqualLogic veterans Paula Long and John Joseph – now has amassed $92 million over three funding rounds.

CEO Long said DataGravity will use the funding to market the Discovery Series arrays it began shipping in October, as well as to build out customer support. Discovery Series arrays combine hybrid flash storage with data analytics, e-discovery and data protection features.

DataGravity has a few more than 90 employees now, and Long said the current funding should take the company to around 300 before the next funding round.

On the product development front, she said DataGravity has a “big and rich roadmap that will build on four pillars of data-aware storage – storage visualization, data governance, data privacy and data protection.”

DataGravity is still know largely as the old EqualLogic crew inside the storage world, so the next logical step would be for it to make a name for itself based on its Discovery Series products. Dell acquired iSCSI SAN pioneer EqualLogic for $1.4 million in 2008.

“EqualLogic’s focus was on storage automation so that storage could manage itself,” Long said. “DataGravity believes that too, but also in multi-protocol [iSCSI and file] storage and that you should know what’s in your data and benefit from it.

“We joke that at EqualLogic we used to make an A-plus storage admin. At DataGravity we tell that person to make room for a data scientist and data security person too.”

Accel Partners led the funding round, with previous investors Andreessen Horowitz and General Catalyst Partners contributing. Accel’s Ping Li joins DataGravity board. He also serves on the boards of Cloudera, Code 42, Nimble Storage and Primary Data.

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